Hi, I'm Christine, a Fractional Copywriter and Marketing Storyteller based in Seattle. 👋

With over 10 years of marketing experience helping customers in the B2B and B2C space, I've worked across diverse industries, including higher education, startups, midsize, and large companies.

Before becoming a content creator, I was an award-winning playwright and customer-winning computer trainer at Apple. I also almost went to law school, but that's a story for another day.

Feel free to send me a message on LinkedIn!

I'm a customer-obsessed marketer with an entrepreneurial spirit.

Career highlights

🚀 Launched 10+ products and features for B2B and B2C audiences

🤩 Built and managed a team of high-performing (and happy) content writers, researchers, and designers who have gone on to have incredible careers

🥇 Developed an out-of-the-box event to support the launch of a new B2B product garnering 5x the expected engagement and interest in making it a yearly occurrence

✍️ Created 20+ articles, ebooks, webinars, and other pieces of content with 100k+ views and downloads.

Work values

🤝 Teamwork is everything. Leverage each team member's unique skills to keep everyone engaged and motivated.

🌿 Adopt a Growth Mindset. Learn and share knowledge about customers, the industry, and team best practices.

📊 Always be tracking. Align business OKRs with product marketing results.

🤗 Lead with empathy. Understand and relate to the experiences of both customers and colleagues through active listening, compassionate interaction, and shared celebrations of success.

Companies where I worked

Notable work

Portals: Micro frontends for Mobile

Launched Portals, Ionic's micro frontends solution for mobile application development, which introduced an entirely new market segment of native mobile app developers and enterprises leveraging native mobile apps to Ionic. It contributed to 30% increase in sales.

Work included developing positioning and messaging for the product, writing an ebook explaining the benefits of adopting a micro frontend architecture called "The Definitive Guide to Micro Frontends," developing the landing page, writing the announcement blog and email, conducting sales training, and planning an entire summit (see below).

Ionic's Superapp SDK: Create a unified mobile app experience

Launched Ionic's Superapp SDK, a set of tools used to develop superapps by generating independent mini apps that are easy to deploy, develop, and maintain. This launch increased conversions by over 25%.

Work included developing positioning and messaging for the product, writing an ebook explaining how superapps are the future of app development called "Superapps Explained," designing and writing the landing page copy, writing educational articles leading up to the launch, conducting sales training and enablement sessions, and co-hosting a webinar.

Micro Frontend Summit

Founded the fist-ever Micro Frontends Summit, bringing together thought leaders from around the world in the micro frontends space to share best practices, introduce exciting new concepts, and build connections. This event generated 6x more leads than anticipated and over 100% in sales projections.

Work included planning the speaker lineup, writing and co-hosting the first session of the event, and writing the landing page content.

Additional work

Below is a sample of my work over the years, including webinars, blogs, case studies, one-pagers, and ebooks. Each piece of content was written with a clear audience and strategy in mind. The content was shared through organic and paid channels. CTAs, subject lines, and other variables were tested and changed to optimize performance. Some of the KPIs measured included:

✅ Marketing qualified leads (MQL) to sales qualified leads (SQL) conversion rate

✅ MQL total count

✅ Cost per lead (paid)

✅ Website visits and traffic by source (organic)

✅ Open rate (email)

✅ Click through rate (email)

✅ Event signups (webinars)

Webinars